Pure Haven Review: Should You Trust This AVA Anderson Rebrand

There is no shortage of ways to make money on the Internet, and that is for certain. Given the right keywords, you can easily find an online opportunity through which you can earn some extra cash—or even a full time income at that—without leaving your home work station. Search engines like Google can even lead you to more flexible money-making opportunities, namely multilevel marketing, also known as MLM and network marketing. There are many companies both on- and offline that offers such an opportunity, among which is the beauty and personal care product company Pure Haven, formerly known as AVA Anderson Non-Toxic.

With quite a large network of distributors, it’s hard to miss Pure Haven in the crowd of multilevel marketing businesses. You may have come across this company through one of your Google searches, or have heard of it from a friend, a relative, or an acquaintance associated with Pure Haven. In any case, this company has likely piqued your interest, which is why you have come to this page. Being an MLM company, you may be thinking that Pure Haven is an opportunity that deserve a double take before you jump in to it. That sure is a good decision on your part, and you’re lucky enough to find yourself here. We will, as our duty dictates, be reviewing Pure Haven, and will let you know whether or not this is a money-making opportunity that you should take advantage of, or avoid like a plague.

Pure Haven, Formerly AVA Anderson

Pure Haven is a company that specializes in various products that would sell in the beauty niche: lotions, cosmetics, shampoos, soaps, sunblocks, you name it. The company prides its wares as non-toxic, safe, and chemical-free, as is reflected in the company’s original name AVA Anderson Non-Toxic.

Now here’s a bit of a history lesson: the company was founded in 2008 by the young Rhode Island native Ava Anderson—you can now guess where her business took its first moniker. She was 14 at the time, and the establishment of this rapidly growing company is remarkable considering her youth. Unfortunately, events took a bad turn last year, and Ava decided to walk away from her company for personal, albeit business-related reasons. That, however, is a different story for another day, and unfortunately, we’re not here to gossip. The company has been rebranded as Pure Haven since then.

Pure Haven’s products are pretty much what you would expect with offerings from MLM companies, namely that they are claimed to be chemical-free, organic, and overall safe. Now the presence of products as a source of revenue is what should separate Pure Haven from pyramid scams, which is pretty much what many people compare multilevel marketing businesses to. Pyramid scams have no known source of income besides the “investments” made by its members, much of which go only to the company’s top dogs. Pure Haven, on the other hand, makes money through the sales of its products, more so than from whatever fees the company asks from its new and existing distributors.

If you have been dealing with multilevel marketing companies and their products in the past, you should expect selling points that are chock full of quasi-scientific flair, all in a bid to market the wares as safer alternatives to mainstream beauty and personal care products. Pure Haven products have gotten into a controversy right before the company owner and namesake’s departure, for that matter. The whole thing started with a blogger’s investigation into an Pure Haven dish soap, questioning the product’s alleged ingredients based on their knowledge in the subject.

It didn’t turn out well for Ava, as you may expect, and she ended up leaving the company for good. Controversial products are something that you should watch out for if you are looking to jump into an MLM or affiliate marketing opportunity, and Pure Haven already has one that should make you consider looking for a different company. This makes for some minus points in our book, and if we’re basing this entire review on the products alone, we’d be dropping the whole thing at this point. It also doesn’t help that Pure Haven has a low rating in the Better Business Bureau.

Should You Still Join this New AVA Anderson, Then?

Well, if you are into giving companies with questionable products the benefit of the doubt, you might just skip the reputation part of this story and look into their multilevel marketing network’s compensation plan.

Like many other multilevel marketing companies, Pure Haven offers different options to earn cash. The first and most obvious is through direct selling, earning yourself 30% to 50% commissions in the process. You can also opt to build your downline by recruiting distributors into the network, and you will get to earn money from the sales made by the distributors in your team. You also get extra bonuses as you advance further into the network’s hierarchy.

Take note however, that you will be operating under a direct selling business model; you will have to market and sell the physical products in order to make a commission. The ill repute of Pure Haven products factor in to this process, and you will have to work a bit harder if you are looking to sell a product.

To appreciate further Pure Haven’s rewards system, let’s go back to the registration process. All it takes to join in is to purchase a business starter kit for $99, and you’re good to go. The kit is a package of Pure Haven products and business supplies designed to help you get started quick. It will also provide you with access to your very own Back Office which will allow you to sell your Pure Haven products online, allowing for the opportunity to make money from the comfort of your home.

Joining into Pure Haven’s direct selling network is a great money-making opportunity, especially since the company offers large percentages in commissions per product sale. On the downside, the reputation of the company’s products have suffered since around its transition from AVA Anderson to its present state. This will prove to be a challenge marketing-wise; a little extra effort will be needed if you want to make sales.

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